Brands we worked with
Our work in numbers
Projects
100+
happy clients
5+
Years of Experience
10+
Skills paired
7
Most B2B marketing has no strategy behind it.
Here’s what we see again and again. A company has a genuinely good product, but the marketing is a scramble. Content gets published because someone felt it was time to publish something, not because it fits a plan. The roadmap changes with whoever spoke last. Often the whole thing gets steered by the technology team, who are brilliant at building the product but were never meant to run its marketing.
The result is a lot of activity and very little direction. Blogs that go nowhere. Campaigns nobody remembers. Effort that doesn’t add up to anything.
It doesn’t have to work like this.
Four services.
One connected system.
Market Research and Insights
We help you see where your market is heading, so you can make the right bets before your competitors do. In a fast-moving space, timing is the whole game.
Marketing and Content Strategy
We turn scattered marketing into a clear roadmap built on real research. Your team always knows what to put out next, instead of reacting to whoever spoke last.
Marketing Collateral and Content
We build assets that don’t feel like another dead PDF: interactive, AI-driven pieces and dashboards made for your campaigns. Modern material that actually gets used.
Thought Leadership and Executive Positioning
We put your best voices in front of the right audience. Business runs on trust, and nothing builds it faster than making your leaders the reason buyers choose you.
Plan the work,
then work the plan.
Good marketing has an order to it, and skipping steps is why so much of it fails. Here’s how we do it.
Research
We start with questions, not deliverables. What does your market actually care about, and where is it heading?
StrategIZE
We turn those answers into a clear roadmap, so every piece of content has a reason to exist.
BUILD
We build the assets that bring the strategy to life, modern, interactive, and made to be used.
Position
We put your best voices out front, so the market starts to see you as the one to trust.
Mini about
The person you’ll actually be working with
Rajat Kumar
Hi, I’m Rajat. For the last eight years I’ve helped B2B and enterprise tech companies make sense of complex products and turn them into marketing that builds credibility and drives pipeline. I started Rajat Lab to do that work the way I think it should be done: research first, strategy always, and content that actually gets used.
Testimonials
Straight from the people I’ve worked with.
Working with Rajat is a breeze! Not only he excels in content ideas but his design sense is excellent too.
Shankar Kundu, T-Hub
Give him any sort of marketing project and he just knows how to approach it. Always a go-getter!
Enoch, Smarketers
What makes him stand out is not his marketing knowledge – but his ability to understand business KPIs too.
Praneeth Simon, GrabOn
Let’s talk about where your marketing goes next.
If your marketing feels busy but directionless, that’s exactly the problem worth fixing. Book a quick call and let’s talk it through, no pressure, no pitch.